This new Ace Hotel opened in 2013 in Shoreditch, the first address of Ace Group hotel chain outside the US. In keeping with the area of East London, this five-star hotel is extremely trendy, but also relaxed, and attracts a young, creative, and connected clientele.
A breath of fresh air for hotels in London, the 265 rooms and suites offer modern decor with a minimalist style. The staff may appear relaxed, but they provide excellent service. Loud music is played in the lobby, and parties take place on weekends with DJs, but don't worry about the soundproofing: everything has been studied in detail. As an amusing touch, you can listen to a story before you go to sleep through a system of bedtime stories available in each room; you may also find vinyl records and turntables next to your bed.
A 24-hour sauna is a bonus, and bicycles are also available to residents.
100 Shoreditch High Street
London E1 6JQ
+44 (0)20 7613 9800
Rooms: from 174 GBP